PCF Insurance is pleased to announce the addition of Brooke DeWyze, our new Chief Development Officer. Brooke is responsible for driving our M&A strategy, forging industry partnerships, enabling acquisition growth, and cultivating relationships with prospective agencies and key stakeholders. Brooke also leads due diligence processes. 

“Brooke is a strategic addition to our senior leadership team as an industry luminary representing PCF in the acquisition marketplace,” says Felix Morgan, CEO of PCF Insurance. “PCF will continue its accelerated growth through geographic expansion, industry expertise and superior service offerings to drive value for our shareholders, employees and clients.” 

Prior to joining PCF Insurance, Brooke served as Chief Operating Officer of Moreton & Company where she applied her robust insurance industry experience and knowledge in areas such as finance and accounting, acquisitions, benchmarking, strategic and financial planning. Brooke was instrumental in agency operational improvements, as well as defining business growth and profitability. Brooke also spent almost 23 years at Leavitt Group, where she served in leadership roles of increasing responsibility that focused on insurance agency operational growth, productivity and efficiencies backed by robust analytics and strong financial planning.   

Brooke is a Certified Insurance Counselor (CIC) and Certified Public Accountant (CPA) and received her bachelor’s degree in accounting and business management from University of Utah’s David Eccles School of Business and her Master of Legal Studies from the SJ Quinney College of Law.

If you would like to learn more about the benefits of your insurance agency joining the PCF Insurance family, visit our Partner with Us page.