PCF Insurance Services (PCF), headquartered in Woodland Hills, Calif., has acquired Avidity Insurance, an Overland Park, Kansas-based independent insurance agency founded in 2013 by Will Wilson.  

Avidity offers home, auto, business, life and specialty insurance products and services. 

Founded in 1987, PCF is a full-service insurance brokerage firm which provides complete risk management solutions with a broad array of property/casualty, life and health, employee benefits and workers’ compensation insurance products.