Nasdaq Live from MarketSite Interview: Uniting as One

Felix Morgan, CEO of Trucordia, sits down with Nasdaq's Kristina Ayanian to celebrate Trucordia's rebrand from PCF Insurances Services and highlight their new growth strategy, "Ascend."

Kristina Ayanian:

From NASDAQ's Market Site, I'm your host, Kristina Ayanian, and joining me today is CEO of Trucordia Felix Morgan. Felix, great to see you again. Welcome.

Felix Morgan:

Yeah, thank you for having me.

Kristina Ayanian:

Well, congratulations on your rebrand. You rebranded from PCF Insurance Services to Trucordia. What does this mean for the company?

Felix Morgan:

It really signifies the start of us creating one company. We have over 200 offices and 5,000 employees, and this really is bringing everyone together. It really is that shared identity and that partnership approach.

Kristina Ayanian:

Yeah, it really is. You also unveiled a new growth strategy called Ascend. Talk to me about that.

Felix Morgan:

We've set a company-wide strategy, which is what it really is. We're going to continue to grow organically. We're going to integrate better than ever before, and we're going to continue our acquisition strategy. So those are the three pillars of Ascend.

Kristina Ayanian:

Amazing. And speaking of growth and acquisitions, PCF was known for a lot of M&A transactions. Is this going to continue with the rebrand?

Felix Morgan:

Yes, the way we're thinking about acquisitions now and in the future really is to have strategic acquisitions that support our existing business, so we will absolutely continue. We're still a leader in the acquisition space, but we'll be very purposeful and strategic as we go forward with it.

Kristina Ayanian:

And you're doing this at a record setting pace.

Felix Morgan:

We really are. We got here faster than anyone through acquisition. We'll integrate faster than anyone, and we'll continue our growth trajectory.

Kristina Ayanian:

That's amazing. And talking about trajectory, what does the future of Trucordia look like?

Felix Morgan:

We really are focused right now on bringing everyone together so that we can serve our clients better than ever before with one brand, one focus, one energy, all together in one company.

Kristina Ayanian:

That's amazing. And we wish you much continued success, Felix. It was great to speak with you again. Thank you for joining.

Felix Morgan:

Thank you.