Rich Savino of Trucordia (Formerly PCF) Now PIA National President

PCF Construction Practice Leader Richard “Rich” Savino, CIC, CPIA, was installed as President of the National Association of Professional Insurance Agents (PIA) during the organization’s September board of directors meeting held in Naples, Florida, for a one-year term that begins on October 1, 2023.

“As professional insurance agents, many of us are facing new challenges, and these challenges will be faced not just by us, but by our carrier partners, our clients, and our communities,” Rich said. “PIA will continue its commitment to working with our carrier partners…[and] lobby to protect what is best for not only our clients but agents as a whole. We work tirelessly to ensure that the independent agency system stays relevant and continues to be the number one source of insurance policy procurement.”

Active in the insurance industry for more than four decades, Rich is a Principal and Managing Partner of Broadfield Insurance, headquartered in Warwick, New York. Founded in 1864, Broadfield Insurance is a part of PCF Insurance Services, which acquired the agency in 2019. He served as President of the Professional Insurance Agents New York (PIANY) chapter from 2010-2011, currently serves on its board of directors, and has represented PIANY on the national board of PIA.

“Our entire PCF family is incredibly proud of Rich and his appointment as PIA’s President,” said Jenni Lee Crocker, PCF Insurance President. “He is an incredible advocate of our industry and the professionals who work tirelessly to protect what matters most to their clients and communities. We know that the entire PIA organization will benefit from his leadership.”

Rich Savino PCF Insurance Construction-1
1 Rich Savino, PCF Construction Practice Leader, honored as incoming President of PIA National during the organization's board of directors meeting. Photo courtesy of National Association of Professional Insurance Agents
Jenni Lee Crocker PCF Insurance President
2 Jenni Lee Crocker, PCF Insurance President, speaks at ceremony honoring Rich Savino as incoming President of PIA National. Photo courtesy of National Association of Professional Insurance Agents
Rich Savino and Jenni Lee Crocker PCF Insurance
3 “I have to thank my PCF family,” Rich said during the reception. “I’m very fortunate to have several of our leaders from PCF here, not only to support me, but to show support of PIA. I think that speaks volumes about what PCF is all about.” Photo courtesy of National Association of Professional Insurance Agents
Mike Becker Professional Insurance Agents CEO
4 Mike Becker, CEO of PIA National, speaks at ceremony honoring Rich Savino, PCF Construction Practice Leader, as incoming President of the organization. Photo courtesy of National Association of Professional Insurance Agents
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About PIA

Founded in 1931, PIA is a national trade association that represents member insurance agents and their employees who sell and service all kinds of insurance, but specialize in coverage of automobiles, homes and businesses. Learn more at pianational.org.

About PCF Construction 

PCF Construction is your partner in construction insurance. Navigating the complexity of a fast-paced, ever-evolving industry like construction calls for an effective risk management strategy. That's why PCF Construction is here, not just as an insurance broker, but as your dedicated advocate. We help you manage your risk exposure by identifying the best insurance policies that suit your specific needs and negotiating the most favorable rates on your behalf. Visit our Construction Insurance coverage page or the PCF Blog to learn more about why PCF Insurance is a leader in the space.