PCF Insurance Services, a top 20 U.S. insurance brokerage firm, today announced the appointment of Rocky Steele as its new Senior Vice President of Legal and Compliance.

In this role, Rocky oversees PCF Insurance’s legal and compliance function in support of the company’s continued growth. By partnering across the business, as well as with senior leadership, Rocky works to strategically mitigate legal risk, ensure compliance and regulatory demands are met, scale best practices, and reinforce PCF Insurance’s culture of legal compliance.

“As a successful entrepreneur and seasoned business executive, Rocky brings a unique strategic perspective to our organization,” said Peter C. Foy, founder, chairman and CEO of PCF Insurance. “His incredible insight will help elevate our company to the next level.”

The enhancement of PCF Insurance’s legal and compliance function, as well as its other shared services, aligns with the company’s strategic focus of building business maturity as a cornerstone of its long-term organic growth. PCF Insurance’s shared services model fosters operational efficiencies and economies of scale, freeing agencies within the PCF Partner Network from back-office administrative tasks so they can focus on growing their businesses beyond their high-watermark performance threshold.

“I am excited to be part of such a dynamic and fast-growing team,” said Rocky. “The explosive growth PCF has experienced over the past three years is a testament to the company’s commitment to leadership, fundamental services and expansion. I look forward to contributing to the onward and upward drive to success here at PCF.”

Rocky holds a Juris Doctor from the Gonzaga University School of Law, a master’s from the University of Maryland and a Bachelor of Arts from Brigham Young University.