LEHI, UT-November 15, 2021-PCF Insurance Services (PCF), a leading national insurance brokerage, announced the strategic new hires of Colleen O’Hara, Vice President of Marketing & Communications, and Charles Banyai, Vice President Regional Operations.

“With our recently completed management and partner-led buyout, it was critical to bring on those with the experience to create value and drive efficiencies at scale to support the pace at which we are seeking to grow,” stated Peter C. Foy, Founder, Chairman & CEO of PCF Insurance. “All have a deep understanding of our agency-centric operating model and will focus on building resources and driving initiatives to accelerate our high-growth trajectory. Most importantly, they understand our unique partner-driven culture, along with having a solid commitment to preserving the values and interests of the business.”

Colleen O’Hara joins PCF as Vice President of Marketing and Communications. She will oversee the development, integration, and implementation of a broad range of marketing, internal communications, agency partner and public relations activities relative to the strategic direction and positioning of the organization. She will develop and implement integrated marketing and communications plans to advance PCF’s brand identity, broaden awareness of its resources and increase the visibility of its programs across key stakeholders. Colleen joins with extensive experience in marketing for insurance agencies, having served as the Executive Vice President for Acrisure.

Charles (Charlie) Banyai has over 14 years of experience in the insurance field, specializing in agency operations and financial strategy intersections. As Vice President of Regional Operations, Charlie’s focus will be to enhance the growth and success of PCF agencies through operational initiatives including integration support, succession planning, performance optimization, and financial stabilization. He brings vast industry experience leading scalable teams, previously leading over 250 employees at Acrisure to provide best-in-class accounting services for the firm’s agency partners.